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Watch the Sam Taylor-Wood-directed Maison Martin Margiela for H&M TV spot

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See the Maison Martin Margiela for H&M collection photos»

We’re down to the ten-day countdown to the Maison Martin Margiela for H&M collection hitting stores on November 15, and today, another hyped puzzle piece has been released: Sam Taylor-Wood’s 1-minute long directorial take on the collaboration. As with its debut on contorting performance artists at the launch event last month in New York, the collection’s promotion seems to be all about how it moves on the body. In this video, the collection is shot on moving models as they dance around the streets of Paris. Incidentally, Jamie Bochert seems to be the only one standing still, as her floor-length dress billows in the wind. She’s probably making up her purchase list…


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